Who is Terry?
You may be wondering:
“What’s the deal with the gorilla, why is he called Terry, and what’s with the sunglasses?”
Fair question.
A few years ago, tell. launched a marketing campaign built around animal puns. Most of the jokes were
terrible, but people seemed to enjoy them, and before long our partners and friends in the industry were
joining in too. One image in particular, a gorilla, somehow became the unofficial mascot.
Around the same time, we’d grown a little tired of traditional fintech marketing and started experimenting
with more unconventional “guerrilla marketing” ideas.
Then somebody realised – “gorilla marketing” was far funnier.
And Terry was born.
It started small. We’d turn up at events with a toy gorilla called Terry, and somehow he kept ending up on
other people’s stands.
At one point he was “kidnapped” and held to ransom by industry friends, which unexpectedly turned into a
small social media phenomenon involving photos, sightings and increasingly ridiculous adventures.
Since then, Terry has travelled the world with us, appeared at conferences across the industry, climbed
mountains, and become a permanent part of tell.
Many of our customers even receive their own “Son of Terry” when they join us.
And the name?
For anyone unfamiliar with English slang, “Terry” is often shortened to “Tel”.
We never claimed the jokes had improved.
And the sunglasses?
Honestly, we just think he looks cool.
